We are looking for a Digital Demand Generation Manager to join our team! You can read the full description below.


DIGITAL DEMAND GENERATION MANAGER

Purpose

This position will be comprised of day-to-day digital marketing strategy and campaign management, including but not limited to wire-framing and digital marketing strategy, client engagement, analytics reporting, user experience optimization, and projects as assigned. This is a part-time role starting at 20 hours a week.

To apply, submit your cover letter, resume and digital campaign examples to [email protected]

Primary Responsibilities

  • Develop and plan multi-channel digital marketing campaigns
  • Define tactical plan to reach client KPIs
  • Delegate tasks to creative and development teams and review overall product to ensure quality and strategic validity
  • Monitor digital platforms and identify new areas of opportunity for clients and the company — focused on boosting web performance by researching search traffic trends, user experience optimization, SEO, and technology
  • Work and communicate directly with clients regarding digital marketing strategy and execution
  • Regularly align clients’ priorities with internal campaign management and workflow
  • Communicate to team on project priorities and facilitate meetings, as needed
  • Assemble reports and recommendations, including Google analytics, project health, resourcing for the projects, and next step planning
  • Educate team members and clients on the adoption and deployment of new marketing media and emerging online marketing, advertising, and selling tactics 

Skills and Expertise

  • Self-starter who sees problems as exciting puzzles to solve
  • Staying up-to-date on trends and best practices in digital marketing as it evolves
  • Deep understanding of digital marketing ecosystem and ability to identify ideal strategy based on client resources and goals, i.e., know when to choose organic SEO vs SEM
  • Ability to see trends in data and apply those insights to overall strategy and day-to-day tactics
  • Excellent analytical, organizational and project management skills
  • Ability to multi-task, managing multiple projects and people while leveraging knowledge and experience from project to project
  • High attention to detail
  • Problem solver who responds quickly and effectively to issues and opportunities while ensuring compliance with brand strategy and guidelines

Education Level

Bachelor’s degree or equivalent experience, preferably in Marketing, Communications or relevant field

Related Experience

  • At least 3+ years experience in a digital marketing role
  • Hands-on experience with online marketing tools and practices

General/Special Knowledge and Skills

  • Deep understanding of WordPress, HTML and integration tools
  • Deep understanding of marketing automation principles; Hubspot experience preferred
  • Demonstrated skills with Google Analytics and the suite of Google data tools
  • Fluency in collaboration tools like Google Docs, Dropbox, Slack and Asana
  • Excellent verbal and written communication skills

Status

Part time, Hourly

Classification

Non-Exempt

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