You’re the expert at your craft. At Out & About, we’re the expert of ours.

When it’s time for you to grow your business, you need messaging that resonates and accurately reflects the depth of what you do. While you’re doing what you love, we’ll be behind-the-scenes setting the tone, developing the brand, and executing the marketing that’ll get the word about what you do out and about amongst your audience to engage with your offline and online relationships.
Here’s who’s behind the curtain:

Lauren Hong


I’m Lauren, president of Out & About, a full-service marketing firm that I founded in 2013.

After several years of education, traveling, and international work, I landed in San Diego, where I decided to put my design and marketing skills into play by supporting for a few clients. Before I knew it, I had a portfolio, a growing client base, and an insatiable desire to help businesses grow by amplifying their presence.


Today Out & About is a 15+ person team with a suite of marketing services and a talented team of specialists devoted to transforming our clients’ marketing. I have the pleasure, day-in and day-out, of leading the creative and strategic direction of O&A.

My past experience is shaped by a degree in graphic design and advertising from Drake University and a Masters in International Studies in South Korea, where I first arrived as a Fulbright grantee. During that time, I worked in international relations and marketing roles at the US Embassy in Seoul, Oxfam Hong Kong, and Humanitas Global Development in Washington, DC.

For me, one thing remained the same throughout each and every industry, mission, and campaign: a singular focus of amplifying the message and reach of my clients.

For you, that means an open mind and a vast wealth of knowledge to make your marketing work for your business.

I’m passionate about small and mid-size business growth because I’ve been there. I know how difficult it is to launch, to grow, and to develop both visual and verbal messaging that reflects your brand and connects with your target market.

I believe in the strength of integrated marketing because I’ve seen O&A’s clients go from an idea in a coffee shop to a team of 15 and a client base that tripled in just one year.

You deserve to spend time doing what you love in your business while your messaging and marketing do the work to engage with your community and grow your presence.

At Out & About, I lead the team with the skills to allow you to do just that. Questions? Don’t hesitate to connect with me on LinkedIn or shoot me a message on Twitter!

Curious about how I get out and about? In my free time, you can find me relaxing at the beach with my husband and puppies, or indulging in new tastes at local farmers markets and restaurants as I get out and about in San Diego, the city that I love.

Pauline Kopotic Amerson

Marketing Manager

Hi! I’m Pauline. I’m the Marketing Manager here at Out & About Communications. And I love interacting with our clients and building meaningful relationships with them.

I’ve spent many years managing marketing projects – in large corporations such as Sony and smaller ventures as well. My experience ranges from social and web to print and branding. I get a thrill out of developing new programs – and driving to achieve real results.

I grew up all over the world, but settled here in San Diego for school. I went to the University of California San Diego for undergraduate work and the University of San Diego for my MBA.

I love living here in San Diego with my two daughters. We enjoy exploring the parks and beaches. When we get some time away, we head out on a camping trip or up to Disneyland for a new adventure.

Susan Bystrom

Digital Marketing Coordinator

Hello! I’m Susan. I am a Southern California native– born and raised in Los Angeles, educated in San Diego. As a proud UC San Diego alumni, I have my bachelor’s in Communications and spent three wonderful years in college radio marketing, broadcasting, and management. Through radio, I found my affinity for building community by connecting and sharing people’s passions through online broadcasting and event production.

As a new addition to the Out and About Communications team, I am thrilled to have a hand in cultivating communities through various digital platforms. Having an integral knowledge of time management, data analysis, and project coordination, I look forward to helping organizations strategize and execute marketing campaigns with creativity and efficiency. When I’m “out and about” you can find me appreciating the amazing eateries San Diego has to offer and dancing amongst the live music scene.

Hilary LeBeuf

Digital Marketing Strategist

Hi there! I’m Hilary. Born and raised in Detroit, I’ve happily landed in San Diego after several years curating, organizing events, and marketing within the art world in New York City. I’ve been obsessed with the internet as a vehicle to build community, share, and create new culture since the first moment I could tap on a keyboard. Outside of Out & About, I study and do psychological research at the University of California-San Diego. My research interests in decision making, moral cognition, and behavioral economics strongly influence my approach to marketing. Here at Out & About, I’m looking forward to putting my network savvy, love of data, and creative eye to good use in focusing on the “big picture” for our clients. In my free time, you can find me running up a mountain somewhere in Southern California training for ultramarathons.

Cassandra Altmann

Copywriter & Editor

I’m Cassandra and I’m a versatile writer whose expertise includes engaging narratives, articulate copywriting, as well as fine-tuned editing services. From product descriptions to commentary articles, I have developed an aptitude and ardor for promoting small business, lifestyle industry, and non-profit organizations through the written word.

Degreed with a Bachelor of Arts in English Literature from the University of California, Irvine, I write to satisfy both my passion and my profession. With extensive experience in the servicing and counseling industries, I have the business acumen needed to collaborate with entrepreneurs and marketing teams on their company vision.

An avid beach-goer, dog lover, and adventurer, I am in love with my hometown of San Diego. Annually, I participate in raising funds for Make-A-Wish® San Diego as Marketing Chair for Fashion With A Passion as well as the San Diego Humane Society & SPCA.

Tiffany Silverberg

Copywriter & Editor

Hi, I’m Tiffany. I team with Out & About Communications to support with content development and copy edits. My end goal is to help others tell their story.

After studying linguistics and doing research in language acquisition among deaf children at the University of California Berkeley, I was hired as the lead reporter at a small town newspaper. I learned on the job how to connect with local officials, business owners, and residents and to write what they cared about reading. That experience forever shaped how I view the impact of every person and every story in the world around us. I take this experience and my love of storytelling into the marketing area to further communicate who you are and your unique difference.

When I am not writing and editing, I’m spending time with my husband, young daughter and our 100+ lb. Newfoundland. I also love cooking, hiking, and classic children’s literature.

Sam Christopher

Video Producer

Hi, I’m Sam. I am a Pacific Northwest lover of hiking and the outdoors, now a San Diego transplant, and lover of the beaches and Mexican food. I live in North Park with my wife Alyssa, and we try to take advantage of everything this wonderful city has to offer. I have a degree in Media Communications and almost a decade of professional video experience, and I know the in’s and out’s of this industry.
I look forward to helping you on your next video project! Let’s grab some coffee and find out how we can best tell your story!

Minae Kim

Graphic Designer

My name is Minae. I’m a Graphic Designer. I graduated from Drake University with my Bachelors of Fine Arts, Graphic Design and received my Master of Fine Arts (MFA) from San Diego State University. I’m comfortable working in both print and digital design and I’ve explored typography, poster projects, studio, and branding/commercial work. Through hosting a full exhibition of my work and teaching undergraduate courses, I’ve learned how to produce work in all different mediums, styles and platforms. I’m thrilled to be a part of the Out & About team!

Jeremie Rujanawech

Graphic Designer

Hi, I’m Jeremie. I graduated from Cal State Long Beach with an emphasis in Graphic Design and minor in Marketing. I’ve been working as a graphic designer for over 8 years in industries ranging from marketing, publication, and education. I have worked with companies such as Mitsubishi, Tyvek, DuPont, ValsPar, Frigidaire and Bloomberg.
I’ve worked on a wide range of projects whether it is for events, digital marketing, campaigns, products, or print. As a designer, I love the collaboration with clients on how we can visually and effectively bring your message to life. It is always rewarding to see the end results when you reflect back on the process and team effort to get you there. In my spare time I like to travel, cook, walk my dog, explore new cultures, and learn.

Kyle Magee

Full Stack Developer

Hey! I’m Kyle and I’ve been in the Web Developing world for over nine years. I’m fluent in HTML, CSS, Javascript, PHP and a handful of other coding tools. After earning my Graphic Design degree and Digital Design degree from the Art Institute of California, San Diego, I jumped into a Graphic Designer role at Capativa Technology. Soon after Capativa, I decided to practice more Digital Design and landed an opportunity to be the Web and Application developer at GreenBox Art and Culture. Since then, I’ve continuously gained more knowledge and experience as a web developer and am excited to help the versatile clients that Out & About partners with!



Mylo is the resident first impressionist at Out & About. He greets and thoroughly sniffs each and every one of our visitors. He takes pride in his showmanship and strives to make sure no opportunity to jump, twirl, or charm our neighbors is ever missed. His favorite pastimes are sitting on the couch and watching the sunsets. When he’s not at Out & About, you can find him doing somersaults over his brother, Teddy.



Teddy is the newest and littlest addition to the Out & About team. Teddy is currently serving an apprenticeship under the supervision of Mylo, the top dog at Out & About. During his apprenticeship, Teddy is product testing the latest chew toys, studying pulling at heartstrings, inspecting the trees of Downtown San Diego, and practicing partner acrobatics with Mylo. When he’s not putting in the hard work to make the whole neighborhood smile, he enjoys sniffing the floor and finding the best spot to hide in plain sight.