Company Size

~15 employees

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‍Industry

‍RIA, wealth management firm

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Challenge

‍After completing a major website redesign, the firm was positioned to leverage its website to grow. The team had a clear idea of its target market but needed to be much louder to attract them.

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Solution

‍Out & About Communications worked alongside the firm, guiding the business strategy to find a “blue ocean” opportunity to go after to align its SEO and content marketing. 

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Deliverables‍

• SEO Research: Out & About conducted SEO research to help align the firm’s business objectives and content marketing efforts with ideal prospects. This let us be strategic about what content we were creating, and where we were updating the website. It also allowed us to put data-driven SEO KPIs behind our work together.
  
• Content Marketing Calendar: Informed by the SEO research and our client's goals, we put together a content marketing calendar to guide our efforts. This helped us set expectations and see the big picture.
  
• Content Creation: We drafted blog posts, website updates, and more. Everything we created was custom to the client and aligned with its business goals. 

Results

‍The firm not only moved up on page 1 of Google for its identified search terms, it hit the top results for spots 1 and 2, and showed up in the “People also ask” and AI top Google results! Beyond this, qualified marketing prospects find the firm because of these terms — and they are closing and turning into ideal clients. This effort has helped the firm diversify its lead sources and bring in a steady supply of marketing-qualified leads.

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“Out & About Communications excels at communications, creative content, seeing the big picture, and customizing solutions.”
– PRINCIPAL AND OWNER