Company Size

> 150 employees

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Industry

Payroll

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Challenge

After a two-year marketing hiatus, the company came to us unsure how to build a marketing department and unaware of what it needed to scale to the next level. There were no systems or checks and balances on what was being pushed to clients.

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Solution

Out & About Communications took an integrative marketing approach. We fully embedded our team into the company to help support strategic growth.

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Deliverables

• Position and Marketing Strategy: We worked with leadership to reposition the brand to become more competitive and aligned marketing strategic efforts and calendaring to meet these objectives.
  
• Website Redesign: We redesigned the website to level up against the competition.
  
• Rebrand: We refreshed the brand aesthetic to play in the marketplace and be more competitive.
  
• Webinars and Seminars: We managed all communications for regular webinars and seminars, aligning our efforts and cadences with the sales team's needs.
  
• Cross-Department Marketing Communications: We supported marketing across departments to push communications to select audiences for campaigns, training, surveys, routine and emergency notices, website updates, and more.
  
• Collateral: We created key pieces of collateral for prospecting efforts.
• Social Media and PR: We managed all social media content to promote sales, new hires, company culture, and testimonials.
  
• COI Campaign: We supported a COI campaign and event planning to nurture warm referral relationships.
  
• Recruitment and Retention: We worked with HR to recruit new employees via marketing, assembled an onboarding deck, provided marketing training and onboarding for new hires, and more.

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Results

The company grew 20% year-over-year. Our engagement started with ~30 employees at the company and grew to over 165+ employees. The sales team grew from ~5 to 20+ employees. Marketing systems, training, and processes were put into place. Regular cadences, campaigns, and more were put into place to scale. We navigated COVID, extensive growth cycles, and rapid changes together.

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“Working with Out & About Communications was one of the best business decisions and most successful partnerships we have ever made.”
– CHIEF EXECUTIVE OFFICER

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“Your strengths are strong marketing acumen, talented graphic design, you’re creative, and you’re collaborative. It’s delightful working with your team.”
– CHIEF OPERATIONS OFFICER

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“Your team is responsive to our every need and never pushes back. The content produced is professional and has helped us develop an amazing brand in California. You’re easy to work with and we feel appreciated as a client. You truly do care!”
– CHIEF FINANCIAL OFFICER AND OWNER

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“You’re responsive and flexible. You’re very good about responding quickly and turning around last-minute projects.”
– TEAM DIRECTOR

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