We're about to kick-off Q4. For some, this is the biggest sales cycle of
It starts by identifying your most important lead-generating tactic and putting all else aside. Here’s how to go about it:
1 - Highlight your highest lead-generating tactic. Perhaps it’s your email marketing. Or the webinars you host. Maybe it’s direct mail campaigns. It’s different for every small business.
2 - Build a process to make the tactic repeatable. Break the task down into steps and package it up into a repeatable process so you can put it on autopilot.
3 - Know how you’re going to measure it. Create a quick scorecard with key performance indicators that you can “grade” these efforts on.
4 - Get after it. Implement, track it, and refine it, now through December 31st.
Marketing ideas aren’t the issue -- it’s the implementation. Focus more on the doing in this last third of the year, and you’re much more likely to see results. (The rest can wait for that 2017 plan that’s undoubtedly already taking shape in the back of your mind.)