Callan Capital is an independent financial advisory firm based in La Jolla, California. It has been serving clients for more than 15 years, offering financial planning and wealth management services. Its team helps bring clarity, direction and discipline to clients’ daily financial choices.
It was time for the Callan Capital website to get a facelift to better tell its story. Going into the redesign project, the firm had four main objectives: simplify the design, update all imagery, provide easy access to client logins and optimize mobile access.
We are excited to unveil the sleek, new site that showcases the Callan brand and its story with simplicity and sophistication. Let’s take a quick tour!
Simplify the design
Before the redesign, the homepage had disconnected messaging across four slides that didn’t give an explanation about Callan Capital. A simple introduction was needed that encompassed everything it does. Now, the homepage is simplified with one main message above the fold of who Callan Capital is. Below the fold, there is a section about its two main services, a statement about the Callan difference and resources toward the bottom.
The navigation was also reorganized so the pages could be consolidated under simpler categories. This allows users to easily flow through the site to find what they need.
The imagery throughout the site needed a fresh update and Callan Capital had new individual and team photos to include from its latest company photo shoot. Headers across multiple pages include office shots of Callan employees at work, which gives the brand a more personal, approachable feel. In addition, the team page includes a welcome video summarizing the firm’s mission and services.
Easy access to client logins
The team at Callan Capital wanted clients to have easier access to resources so they can stay on top of their accounts. The client login page was updated and can easily be accessed from the main navigation.
Optimize mobile access
Currently, more than 50% of all online traffic is accessed through a mobile device, so optimizing Callan’s mobile site was crucial. By enhancing the mobile experience, we improved the site’s load times, which in turn can help decrease the bounce rate and improve overall user experience. Responsive design was also incorporated, so the site’s layout is flexible and appears appropriately on any device, something that also improves user experience.
How can a fresh, new website help you grow your business? Read this blog post for more tips and tricks!